An anti-rainbow-washing statement from H&M. It's too easy for large corporations to slap pride-flags on coffee mugs, facebook profiles or underwear collections. Being a large globo-corp themselves, they choose to get out of the way as much as possible and give access to the people who knows the real meaning of the pride movement. With a simple iphone 'rainbow-scanner' we turned even the worst of rainbow-washers into portals to actual Pride stories. Well played, B-reel Stockholm team and H&M 👏.