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Nike - Various projects

Client

Nike

Agency

W+K and B-Reel

Role

Varying - Art Director, CD, ECD or Group ECD.

Nike, like W+K, has been a constantly recurring partner in crime. So much learning to be had from their respective operations. Here is a sampling of new and old things I found, sadly I didn't have much poster and print work on file, some wonderful craft put into those things back in the day.

Dream Crazy - Alex Roca. The first athlete with 76% disability to finish a Marathon,

The embodiment of Just Do It. Beautiful work from B-Reel London and B-reel Films stockholm.

Stickman. The weird football trickster that challenged the world's best footballers.

Here seen up against Ronaldinho and Inamoto. Agency W+K Amsterdam.

Taking Nike Battlegrounds to Europe, asphalt basketball tournament, Dirk and gang. W+K Amsterdam.

Tight streetball battles around Europe, crowning one national king of the court in each country

Paul Tergat, Marathon World Record holder at the time. The most graceful human I've ever seen.

Shot the day after winning the NY Marathon, calm, humble, charming. W+K Amsterdam.

Building life-size sculptures with Stan Winston Studios, to make print and live installations.

FIFA Euro campaign - Olé - Inquirer style ads shaming athletes for humiliating others with their skills.

Kiss my Airs. Another one from the B-Reel London office.

With Swedish pop sensation Zara Larsson and her glitzy kicks.

Next Level campaign. With Andrea Pirlo, the freekick mastermind.

With W+K Amsterdam, co-directed by myself actually.

Raha Moharrak, Saudi Arabian Mountaineer for Nike Training Club.

Whipped up by the wicked team at B-Reel London.

Nike Reject-O. The ultimate defence for getting nutmegged. Or Panna as they say in Holland.

Local activation around thew Nike Panna Knock-Out tournament. W+K Amsterdam.

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