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Nike Asia - Ignite
Client
Nike Asia Pacific
Agency
Wieden + Kennedy Tokyo
Role
Creative Director / Director
The football heroes of Europe bring much inspiration around the world, including Asia. Along with some of the top Nike athletes at the time, Nie AP and W+K Tokyo pushed to inject even more energy into the sport across the region. We got a rare opportunity to work with Frank Budgen, on what turned out to be one of his last projects. I also directed some of the films myself, as I was currently a member of the Acne film collective. Nepotism much?
