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H&M x Moschino

Client

H&M

Agency

B-Reel Stockholm

Role

Executive Creative Director

Collaboration with fashion punk Jeremy Scott, creative director at Moschino. As many H&M collaborations had taught us, working closely with the fashion guru was key. These collections always sold out in minutes, so extending the experience online and devising a strategy for wider awareness in social was key to increase the brand ROI of the partnership.

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