Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

Gant - Flipping the Ladder

Client

Gant

Agency

B-Reel

Role

Creative Director / ECD

Connecting the American-Swedish clothing brand in new ways via their college-heritage purpose - Never Stop Learning. Among other things, we made a documentary that launched at Tribeca Film Festival, encouraging professionals to continue learning, and not be afraid of a second or even third career, if that's where their curiosity wants to take them.

A full-length documentary launched at Tribeca, leaning into the possibility...

...that your next professional step isn't up the ladder.

(Documentary Trailer)

We teased it in DT Manhattan by projecting a message directed to those burning the midnight oil.

Directing them to a synched audio message, pointing to the film premier at Tribeca Film Festival.,

In social media we raised broad questions around work force dissatisfaction...

... and pointed to future realities of your work life should you NOT act on your curiosity.

A data and inspiration-rich platform deepend the conversation...

...and carried the full documentary (click above to view).

Our work with Gant continued, among other things we celebrated their 70th anniversary. (Full length commercial)

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}