Clients
Nike, Netflix, Skittles, H&M, Google, Bang & Olufsen, Spotify, Storytel, Absolut Vodka, EA Games, Playstation, Facebook, Save the Children, Heineken, LVMH etc.
Places
Stockholm
Amsterdam
San Francisco
Tokyo
London
New York
Hello.
I studied graphic design, worked as an Art Director, then as the years added on I became a Creative Director. I stepped off for a bit to learn more about film craft. Then came back to the ideas. That's what I love the most. Or should I say the problem solving. I guess that's what an idea is, a problem solver.
​
Wieden+Kennedy is what I identify with most as a creative (and a place I kept coming back to). It's probably rude to other places I've worked at but there is something in the culture that makes me feel at home - no judgment, all experiment and just the right amount of chaos. I blame Susan Hoffman.
Design has never left me but as I've grown more strategic, writing has become an important tool. When freelancing I do both, and often I don't really see the lines. Often it's all just a creative mess that somehow wants to be shaped into it's best self.
​
I have led teams, creative departments and a creative agency. I even stepped in to lead a marketing department in a tech startup, that was fun too. I am still learning to lead myself but fail constantly, thankfully my wife and daughter help steer.
​
Awards. I have them but don't really treasure them, is that bad? I (or should I say the teams I have battled alongside) have won most of them from Cannes Gold Lions and down. But never a Grand Prix. Maybe I'm just not a grand prix person, maybe I'm actually the impostor I've felt like all these years!
​
Press is cool, i like press, it's part of the success of the campaign on behalf of the client. My work, or the effects thereof, has been featured all over - New York Times, Fast Company, Forbes, HypeBeast, The Economist, Wall Street Journal, Rolling Stone, Wired, La Gazetta Dello Sport, The Guardian, The Atlantic, Reuters, Vogue, Engadget, TechCrunch, CNN, NBC, BBC etc.
